SnkrsZoo
Boutique
Overview
Nova Wallet, a rapidly growing crypto-finance app, reached out for a complete redesign of its platform. Their existing interface lacked clarity and failed to match the expectations of modern crypto users. We aimed to craft a sleek, intuitive, and secure experience tailored for both new and experienced traders.
Client:
SnkrsZoo S.R.L.
Year:
2022 - 2025
Category:
Growth Marketing
/
Creazione E-commerce
Location:
Roma, IT
The Challenge
As user numbers grew, so did confusion. Nova Wallet’s interface was cluttered, with inconsistent icons, complex user flows, and a dated look. Security cues were poorly communicated, and users had low trust during transactions.
Complex onboarding, discouraging new users
Visual design not aligned with blockchain credibility
Poor mobile responsiveness
Weak CTA placement and conversion
The Solution
We conducted competitor analysis and user testing, then rebuilt the UI with clarity and minimalism in mind. Security indicators were prioritized, typography was modernized, and we implemented adaptive layouts for mobile. We also introduced a consistent component library.
The Result
User confidence rose dramatically, with a drop in abandonment during key transactions. Nova now stands out in a crowded space with a bold, secure, and scalable interface.
Client feedback
